As technology grew and became more affordable, the smaller brands came out. By 1990, there were many supermarkets that had their own brand of wipes. The wipes from these companies had lower prices are drew more consumers in to buy them. Baby wet wipes are sold in the baby/toddler area of most supermarkets. They usually sell between three and five dollars for a 64-count plastic tub. These sales are important because they compensate for the small profit margins of diaper sales. The wipes are sold next to diapers hoping that buyers will purchase them with their other infant products. Baby wet wipes are sold in a variety of sizes, styles and fragrances. Sales in supermarkets increased 5% to $263.9 million in 2000 from $251.4 in 1996.

Baby Wipes are made to be tough for heavy cleaning yet also disposable. The fabric of the wipes is based on durability, cost and absorbency. It is deeply moistened with cleansing solution that is mild and effective. They are then kept in special containers to keep them moist. Marketers are always coming up with new styles and sizes to attract users. One label uses Muppet Babies while others have characters on the actual wipe. One new trend with the wipes is being more natural. A variety of natural ingredients like Aloe Vera and oatmeal tend to increase the appeal of the products.

Water is the main ingredient in baby wipes and serves to dilute the other ingredients. They also contain mild detergents combined with moisturizers, fragrance and preservatives. These chemicals do no harm to the skin and decrease potential irritation. Mildness is necessary given that the wipes are in direct contact around very sensitive areas. Baby wet wipes contain other ingredients that include preservatives to make sure the anything in the wipe does aid in the growth of microorganisms. Fragrance is added to some wipes to increase the appeal and help odors of the body, but fragrance-free products are also available.

There are different stages during the manufacturing process of the wipes that the quality is checked. The packaging must not have any faults that could possible cause leakage or not close correctly. The non-woven material must not be differently formed and also meet the requirements for tear-strength. The cleaning mixture has to be tested thoroughly. Chemists check to make sure the product is good for commercial shelves and not undergo chemical reactions. Before any ingredients are added, they have to meet all specifications. They are tested during manufacturing and again when completed for basic specifications as pH and resistance to fluid.

As a Wet Wipes Manufacturer,the Gift Pureclean and the Ecoeon Technology Company Limited who produces and sells all kinds of individually wrapped and canister packing cleaning wet wipes series.